To create an engaging – and lasting – story, it is important to make it the starting point of your concept building process. The story is like a golden thread connecting all the components of your concept, hence the importance of having a clear picture of it before working on the rest. A story should consider the hotel’s customer segments, staff and management, as well as its location and infrastructure.Oglianico Country resort offers 45 rooms with all facilities and amenities  “A story conveys why guests should stay at your hotel, beyond the bed and breakfast.”